What information is primarily collected from CEM surveys?

CEM surveys, or Customer Experience Management surveys, are specifically designed to gather insights about customer interactions with a brand. The primary focus is on assessing customer feedback regarding their overall experience with products and services, which includes their perceptions of food quality, service, and ambiance during their visit.

By collecting this information, businesses can identify strengths and weaknesses in their offerings, enabling them to enhance customer satisfaction and loyalty. This type of feedback directly informs improvements and helps shape strategies for creating a better customer experience. Thus, the correct answer effectively captures the essence of what CEM surveys aim to achieve.