What is one of the main purposes of Chick-fil-A's surveys?

One of the main purposes of Chick-fil-A's surveys is to gauge cleanliness and hospitality. These surveys are designed to gather feedback directly from customers about their experience in the restaurant, focusing on critical aspects such as the restaurant's cleanliness and the quality of service they received.

By assessing customer impressions on hygiene and the friendliness of the staff, Chick-fil-A can identify areas where they excel and where improvements might be needed. This feedback loop is crucial in maintaining the company's high standards and commitment to exceptional customer service, which are central to their brand identity.

While aspects such as employee performance, marketing strategies, and competitor assessments are also important to the overall business strategy, the immediate goal of the surveys is to ensure that customers feel welcomed and that the restaurants maintain a high level of cleanliness, which significantly impacts customer satisfaction and retention.