What phrase is often encouraged to be used by team members when interacting with guests?

Using the phrase "My pleasure" when interacting with guests is deeply rooted in the customer service philosophy at Chick-fil-A. This phrase reflects a genuine willingness to serve and an enthusiastic approach to providing a positive experience for guests. It communicates warmth and attentiveness, reinforcing the idea that the team member is pleased to assist the customer and values their presence.

By saying "My pleasure," team members effectively establish a friendly and inviting atmosphere, which is integral to the Chick-fil-A brand. This phrase helps to build rapport with guests, making them feel appreciated and respected. It also aligns with the company’s overall commitment to exceptional service and hospitality, setting a standard that can enhance customer loyalty and satisfaction.

The other phrases, while polite and customer-focused, do not convey the same level of personalized service or connection that "My pleasure" does. For example, "Can I help you?" is more transactional, and "Thank you for coming!" and "Enjoy your meal!" serve as good closing phrases but do not encapsulate the essential service mindset that "My pleasure" embodies.