What types of questions are included in the guest surveys?

The guest surveys at Chick-fil-A are designed to gather valuable feedback on the aspects that most directly impact the customer experience at the restaurant. This includes questions centered on food quality, cleanliness, team member interactions, and the overall dining experience. These elements are crucial because they directly relate to customer satisfaction and loyalty, which are core to Chick-fil-A’s service philosophy.

Understanding how guests feel about these factors helps the company identify areas of strength and opportunities for improvement. Food quality, for instance, is paramount for repeat business, while cleanliness reflects the restaurant's commitment to health and safety. Evaluating team member interactions provides insight into employee training effectiveness and customer service standards, which are key components of the Chick-fil-A brand.

In contrast, the other types of questions mentioned, while potentially valuable for broader strategic planning, do not focus on the immediate experience of customers. Questions about competition and market trends, or those concerning marketing and advertising, may inform strategic decisions but are less relevant to the day-to-day operational feedback that the guest surveys aim to collect. By prioritizing aspects that directly affect the guest's visit, Chick-fil-A can maintain and enhance the quality of service that customers expect.