Which aspect of guest experience is NOT typically measured in the CEM surveys?

The aspect of guest experience that is not typically measured in Customer Experience Management (CEM) surveys is advertising effectiveness. CEM surveys primarily focus on factors that directly influence the customer's interaction and satisfaction during their visit to a restaurant, such as the quality of food, cleanliness, and service provided by team members. These elements are crucial in assessing the overall dining experience and are likely to be the focal points of feedback.

Advertising effectiveness, on the other hand, deals more with how well marketing efforts resonate with potential customers and how they affect their decision to approach or enter the restaurant. While important for overall business strategy, it typically falls outside the scope of direct customer experience measurements collected through CEM surveys, which are aimed at gathering insights on the immediate experience of guests during their time in the restaurant.